Recession Forces People to Resort to Common Sense

From today’s Washington Post:

Bottled Water Boom Appears Tapped Out

[…] sales of bottled water have fallen for the first time in at least five years, assailed by wrathful environmentalists and budget-conscious consumers, who have discovered that tap water is practically free.

I’ll let Penn and Teller
show the lack of difference between bottled and tap water.
I’ll just add that the

I found with a quick search costs $6.23 for 24 0.5l bottles. That
works out to $1.97/gallon. My water utility, on the other hand,
charges a
maximum rate
of $5.08 per thousand gallons.

Who could possibly have predicted that in a recession, people would
turn to the generic product, when it costs 630 times less than the